Nostalgic early 70s TV: ABC’s “This is the place to be” progressive promo 71-73 campaign

By on September 1, 2015

“In a country made up of so many different kinds of people, it’s nice to know that so many of them have found that ‘this… is the place to be.'”

With the new fall network TV schedule coming up this month, we felt a little nostalgic for the 70s again, and this clip — combining three separate TV ads from ’71-’73 — brought back so many memories from a time in our nation’s history when just about everyone seemed to be trying to bring the world together in harmony, with harmony. We could use some of that again, doncha think?

ABC THIS IS THE PLACE TO BE 2

“This is the Place to Be” was the ABC Television Network’s promotional campaign for three consecutive years in the early 1970s, and began with a theme for the 1971 promo that starts off sounding suspiciously like the opening of Fred Neil’s “Everybody’s Talkin’.” The song was actually composed by hit-making songwriters Dennis Lambert and Brian Potter, arranged and scored by Jimmie Haskell, and performed by the Ron Hicklin Singers. 1972’s version was freshly rearranged by Johnny Mann.

The Potter/Lambert songwriting team had written “One Tin Soldier,” which we told you about here, in addition to writing songs for, and producing hits for, The Grass Roots, Hamilton, Joe Frank & Reynolds, Gayle McCormick, the Four Tops, Dusty Springfield and Richard Harris (among others), often working with A&R chief/producer Steve Barri.

Where can you get away
After the longest day
Touch a star for free
So easily

Something is in the air
Pull up an easy chair
Leave that turn down day
Come fly away

A smile
Can be seconds away from a tear
An adventure waiting right here
We’ll turn it on for you

Come this September
This is the place to be
Hey, there, remember
This is the place to be
With ABC

ABC THIS IS THE PLACE TO BE 1.jpg

About Bryan Thomas

Bryan Thomas has been a freelancing writer/critic for All Music Guide, and a contributor to Launch, Music Connection, Big Takeover and numerous other publications and entertainment websites, blogs and zines, most of them long gone. He's written more than sixty sets of liner notes. He’s also worked for over twenty years at mostly reissue record labels -- prior to that he worked in bookstores and record stores, going all the way back to the original vinyl daze. He lives in the Miracle Mile neighborhood of Los Angeles, CA.
  • Lynn Moss

    Thank you! I thought that I was the only one who remembered this tune and the accompanying lyrics for the early 1970s’ fall season of ABC. I was nine years old in 1971, the first season it aired. Thereafter, I looked forward to seeing and hearing it play during the subsequent fall season or two. This ABC fall season song/jiggle has been played over and over again in my memory for decades. For me, that period in time was wonderful…people were different, there was true kindness and civility. Thank you for posting this video clip. I have searched for it for years. Take care.