No Venetian Blinds and Pachyderms: Night Flight remembers some of the wacky 80s breakfast cereals

By on January 22, 2016

A few months ago, Night Flight paid tribute to our favorite 60s and 70s-era cereals and their wacky mascots (“Crazy Cows and Quangaroos“), and today we’re back with our epic follow-up tribute to memorable cold breakfast cereals of the 1980s.

Our previous post was pretty informative and delved into quite a bit of the history of breakfast cereals: we provided a complete background about the origin of the main cereal companies — Kellogg’s, General Mills, Post, and Quaker Oats, Ralston-Purina, Nabisco and a few others — and how they used four grains — corn, rice, oats and wheat — or combined these into multi-grained cereals to create new cold cereals in different shapes — flakes, bits, puffs, logs, loops, honeycombs, pebbles, etc. — and they sometimes added ingredients like fruit pieces.

Because we’ve already discussed how their cereals became divided up into categories based on the some of the common shapes and flavors and textures, not to mention we talked about their cereal mascots, so we don’t need to go over all of that again, but if you didn’t read that post, we encourage you now to go back and check it out, as it might help fill in some of the blanks here.

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Let’s plunge right into some of our faves from the 80s. One of the indisputable and undeniable things about the decade in general is that by the time it rolled around the importance of marketing — all aspects of it, including movie-tie ins — really took over.

You’d think Kellogg’s would have jumped immediately on the Star Wars bandwagon after its mega-successful debut in 1977, but it took them a few years before they were able to introducing a breakfast cereal that with a Star Wars theme, but the indispensable and hugely informative Mr. Breakfast informs us that C-3PO’s didn’t arrive until 1984:

“Kellogg’s introduced C-3PO’s one year after the 3rd film in (what was know then as) the Star Wars trilogy appeared in theaters. Suspecting that Return Of The Jedi was the last they would see of their Star Wars friends for a long, long time, fans of the film were delighted to see a commercial for C-3PO’s in 1984.”

The honey-sweetended cereal was “a golden combination of 3 grains: oats, wheat and corn,” and we were told “it provides 10 essential vitamins and minerals,” with pieces that were “shaped liked small figure-eights” — “twin rings phased together for two crunches in every double-O… a unique experience in all the galaxy.”

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Exciting stuff if you were eight years old at the time and obsessed with Star Wars at the time. The TV commercial — which featured Star Wars actor Anthony Daniels as the famous golden droid — featured Star Wars-style special effects, including a jet-propelled cereal box, and offered up premiums that we’re sure a million kids sent away for: Plastic Rebel Rockets, Star Wars Sticker / Trading Cards, Cut-out Star Wars Masks and a send-away offer for Kenner Star Wars action figures.

The cereal boxes themselves boasted cardboard cutouts for Luke, Han, Chewie, and, of course, C-3PO, to wear as masks.

Another movie tie-in that gave us a cold sweetened two-grain General Mills cereal to enjoy was E.T. Cereal, which thanks to the character called E.T. and his love of Reese’s Pieces, this one tasted like chocolate and peanut butter, similar to today’s Reese’s Puffs (originally Reese’s Peanut Butter Puffs). Pieces were shaped like E’s and T’s, E.T.’s initials. (Mr. Breakfast)

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The TV commercial was voiced by Hal Douglas, and used the tag line “A glowing part of (a) good breakfast” – a reference to the space alien character’s glowing finger, as seen in the movie and on the cereal box, and kids could send away for their own copy of the E.T.Storybook, a vinyl LP set of Michael Jackson reading the story of E.T. There were also E.T. Stickers And Miniatures offers.

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The cereal was short-lived, however, despite the popularity of the movie, directed by Steven Spielberg.

Gremlins was also a movie tie-in, this time for the Ralston company, based on 1984 adventure-comedy film Gremlins directed by Joe Dante (it was produced by Steven Spielberg). The pieces were shaped like Gizmo, the little character from the movie, and the TV commercial’s theme song was pretty catchy: “Gremlins, Gremlins, bite after bite. What a tasty way to satisfy your Gremlin appetite!”

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According to Mr. Breakfast, the premiums offered up by Ralston included a “Gizmo” plush toy that you could send away for, and eleven different Gremlins stickers “… one packed inside each specially marked box of Gremlins brand cereal.”

Ralston also did a movie tie-in licensing deal with Ghostbusters, and over the years 1985-1989 they introduced several different cereals, including Ghostbusters, Ghostbusters II, The Real Ghostbusters, and The Real Ghost Busters and Slimer! The cereal pieces were multi-grained bits that were shaped like the movie’s logo (wheat, corn, oat, and rice flour, sugar and marshmallows shaped like “Slimer” ghosts).

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The cereal box for the original Ghostbusters promised “four-grain goodness,” “natural fruit flavors,” and said the cereal was “fortified with 9 essential vitamins and minerals” and showed photos of the premiums, including a glow-in-the-dark slimer door hanger, a flip-opn I.D. badge (“Back Off! I’m a Ghostbuster”), and some of the “Limited Edition Hologram Series Cereal Boxes” provided photos of “I’ve Been Slimed” buttons and a “Ghost Flyer Glowing Disk” (which was basicaly a glow-in-the-dark Frisbee).

In 1989, Ralston introduced Ghostbusters II cereal as a tie-in with the release of the film Ghostbusters II, starring Bill Murray and Dan Aykroyd, and again it featured ghost-shaped Slimer marshmallows.

There apparently was a “Win a trip to Meet A Real Ghostbuster” contest too, and a chance to win a $20,000 scholarship, along with premiums that came in the boxes (a “Slime Your Light Switch” cut-out and free crayons).

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“Slimer! and The Real Ghostbusters” was an animated television series that ran from 1988 to 1990.

The Batman cereal was a promotional tie-in for a 1989 film titled Batman, the one directed by Tim Burton and starring Michael Keaton, Jack Nicholson and Kim Basinger.

The Batman cereal (again, Ralston) featured cereal pieces shaped like bats, and had a “natural honey nut flavor.” A television commercial for the cereal called it “a smashing taste… a honey nut flavored part of your complete breakfast.” Many people remember this cereal tasting similar to Cap’n Crunch.

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According to Mr. Breakfast, “Cereal box enthusiasts remember this box best for a Batman Bank that was offered as premium – attached to the box within plastic shrink wrap.”

Other known premiums for Batman cereal: a Batman bank attached to the the box, a send-away offer for a hologram Batman t-shirt, and offer for free Batman comics and a glow-in-the-dark Batman Frisbee.

A second Batman cereal called Batman Returns came along as a tie-in for a film of the same name. In 2006, Post got into the Batman cereal business with their limited-edition cereal called The Batman. This time, the cereal was part of a promotion for an animated television series.

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One movie that was hugely popular The Transformers: The Movie, an animated feature film based on the original Transformers toyline. It was released in the United States on Friday, August 8, 1986, and the toys had been huge sellers after they were introduced in America by Hasbro in 1984.

A breakfast cereal was created, and the cereal boxes — which showed that the pieces were going to be chocolate-flavored — promised that it would have “more taste than meets they eye,” which is, we suppose, a sly way of saying that it would transform ordinary milk into chocolate milk, but for some reason the Ralston company decided not to put it into production.

In addition to movies, cereals were created that were based on TV shows and TV characters, and they weren’t always animated cartoon shows that you’d expect to see on Saturday mornings, either. Some were even based on prime-time network sitcoms.

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One example was a cereal based on Jaleel White’s Urkel character Steve Urkel from the TV show “Family Matters,” a pretty annoying character and obnoxious show if you ask us. Ralston must have thought that the popularity of the show — which aired on the ABC network as part of their “TGIF” Friday night lineup — would translate to big sales for them, but the cereal — which had a strawberry/banana dual-flavor combo — was said to be just awful when milk was introduced (and hey, what’s a cold breakfast cereal without milk?? It’s sugar-coated horse food, are we right?)

Another example of a popular TV character was the actor “Mr. T.” (real name: Lawrence Tureaud), who was known for his roles as B. A. Baracus in the 1980s NBC television series “The A-Team,” and as boxer Clubber Lang in the 1982 film Rocky III.

He also had his own Saturday morning cartoon — Mr. T was the coach of a gymnastics team that got into wild adventures on the road — on NBC in 1983, which lasted only 30 episodes, but led to the inevitable breakfast cereal.

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Mr. Breakfast says:

Mr. T Cereal hit grocery stores in 1984, capitalizing on the success of actor/wrestler Laurence Tureaud’s Mr. T Character. Mr. T had become recognizable to most Americans through his roles in Rocky III (1982) and “The A-Team” (1983-1987). His kid-friendly persona was strengthened though guest appearances on “Silver Spoons” (1982), “Diff’rent Stokes” (1983) and “Alvin and the Chipmunks” (1983).

Mr. T Cereal was a “Crispy Sweet Corn And Oats Cereal” that tasted somewhat similar to Cap’N Crunch. The cereal pieces were shaped like the letter “T”. Commercials for the cereal used the catch-phrases, “Teaming up with Mr T. (Cereal)… It’s cool” and “I pity the fool who don’t eat my cereal”.

The cereal made a a memorable appearance in the 1985 film, Pee Wee’s Big Adventure in a scene where the character Pee Wee Herman poured cereal over pancakes and eggs while impersonating Mr. T’s signature “pity the fool” line.

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We should also mention the Teenage Ninja Mutant Turtles cereal here too, which was self-described as having “crunchy, sweetened ‘ninja nets’ with ‘ninja turtle’ marshmallows.” Pizza-shaped marshmallows were later added, according to Mr. Breakfast.

Cröonchy Stars was yet another cereal based on TV characters — this one was inspired by a character called the Swedish Chef, who appeared on “The Muppets” in 1975. He was known for giving cooking demonstrations in an exaggerated, impossible-to-understand Swedish accent (ex. “Hurdy burdi, hamburginsky bullski, bum sergudd”), and the cereal was named for the pseudo-phonetic way the Swedish Chef might have pronounced the word “crunchy.”

Cröonchy Stars (dig the umlaut!) were puffy star shaped bits with a “cinnamonnamony” flavor. Indeed, whoever was responsible at Post Cereals for writing the box copy seems like they had a fun job, creating text that said the cereal contained “No Artificial Colors, No Doorknobs,” and “No Venetian Blinds and Pachyderms,” and they even got to create a “Table Of Contents: Place Contents On Table.” We also see on the box that it says “No batteries necessary!” Insanity!!!

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Mr. Breakfast:

This cereal was described on the box as a “cinnamon toast cereal made from four nutritious grains” and “the truly wholesome cereal in the truly ridiculous box.” Additional text on the box declared: 1) “At last! It’s Cinnamonnamony”; 2) “Live! From the Muppet Test Kitchen”; and 3) “No batteries necessary!”

The back of the box offered the following “Eating Directions” from the cereal’s mascot, The Swedish Chef:

* Place cereal in bowl (remove from box first)
* Pour milk into bowl
* Place spoon in bowl
* Place cereal on spoon
* Place spoon in mouth
* Place teeth in cereal
* Repeat repeatedly

It’s said that Croonchy Stars were conceived by Muppets creator Jim Henson. A life-long fan of breakfast cereal, Henson liked the idea of fitting as much fun and nonsense on a cereal box as space would allow.

Known premium: Zany Swedish Chef Poster & Transfers free inside the box (“collect all 3″)

After “The Muppet Show” was cancelled, the Chef made appearances in popular Muppet movies like The Muppets Take Manhattan and The Muppet Christmas Carol.

Another in the series of cereal that were based around cartoon characters — in this case “The Smurfs” — were two entries, the same cereal essentially. The first time they appeared, in 1983, they were called Smurf-Berry Crunch and later, in 1988, they were reformatted and renamed Smurfs Magic Berries. The former was red and blue colored corn puffs, while the latter had yellow cornpuffs and added marshmallow stars instead of “smurfberries.”

Both had animated commercials that aired on Saturday mornings.

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Mr. Breakfast tells us that, “Unfortunately, the blue food coloring wasn’t absorbed by the human body, leading to a bunch of scared mothers worried about their kids’ blue poo.”

A final cereal we’re featuring in our Night Flight round-up of 80s cereals based on TV characters — well, actually, this one is based on newspaper comics — featured “funny faces of wild fruit taste – it’s so crunchy.”

Those funny faces appeared on cereal boxes (at least 8 different designs went into production) came from recognizable comic strips: Family Circus, What A Guy, Hi and Lois, Dennis the Menace, Luann, Tiger, Beetle Bailey, and Marvin. Later editions added Popeye, Hagar the Horrible, and Funky Winkerbean.

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Mr. Breakfast:

The packaging of this cereal was innovative in that the back panel – already loaded with comics (aka Morning Funnies) – folded out to reveal another full page of comics.

Some of the characters that appeared in the Morning Funnies were Dennis the Menace, the Family Circus family, Popeye, Beetle Baily, Luann, Hagar the Horrible and Funky Winkerbean.

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In a 1984 episode (#1529) of “Mr. Rogers’ Neighborhood,” Mr. Rogers takes a trip down the cereal aisle where you can see Pac-Man cereal along with other discontinued favorites like Donkey Kong Cereal and Buc-Wheats.

In addition to movies, the video gaming craze gave us numerous breakfast cereals to enjoy, including something called Nintendo Cereal System, based on the Nintendo Entertainment System and two of its most popular games: Super Mario Brothers and The Legend of Zelda.

The cereal contained fruity and berry-flavored pieces representing both games, “fortified with 9 essential vitamins and minerals,” and offered up premiums for both.

The “Super Mario Brothers Action Series” were fruity-flavored Marios, Super Mushrooms, Goombas, Koopa Troopas, and Bowsers. The “Zelda Adventure Series” had berry-flavored Links, hearts, boomerangs, keys, and shields.

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Mr. Breakfast:

“This short lived cereal contained both Super Mario Bros. cereal and Zelda Adventure cereal. A 1989 magazine ad described it this way:

‘Nintendo is for breakfast now. Nintendo is two cereals in one. Wow! Super Mario Bros. and Zelda too. Mix ‘em, match ‘em, crunch ‘em, you just can’t loose.

Fruit-flavored Marios, Mushrooms and Goomas. Berry-flavored Links, Hearts and Shields. Nintendo is breakfast news!

Nintendo Cereal System. If you can’t beat ‘em, eat ‘em.’

Known Premiums: Free Action Poster

Before Nintendo hit the shelves of grocery stores around the country, however, there was another cereal based on a popular video game, Pac-Man, which hit the shelves in 1983, capitalizing on the huge success of the arcade game Pac-Man which had taken America by storm the since it’s introduction in 1980.

This one claimed to provide “25% of daily nutritional needs for 7 essential vitamins and iron,” and included marshmallows that were colorful little representations of what you’d see in the Pac-Man arcade game. The cereal was a “crunchy sweetened corn cereal with marshmallow bits” shaped like Pac-Man (he was yellow), and the game’s ghost characters: Blinky, Pinky, Inky and Clyde (red, blue, pink, and orange, not necessarily in that order).

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When Super Pac-Man came out, the cereal introduced a new marshmallow: a yellow Pac-Man that was twice the size of the original marshmallow, and when the Ms. Pac-Man game was introduced, the cereal added a white Ms. Pac-Man marshmallow, which also appeared to have a “shocking pink bow.”

Pac-Man premiums included a full-sized Pac-Man arcade game or a mini electronic version of the game, a cut-out Pac-Man mobile, and send-away offers for a neon camera (Canada), a Pac-Man bowl or a Pac-Man ring.

Animated children eating the cereal in commercials referred to themselves as “ghost chompers.”

Donkey Kong — another arcade game, one of the first — was a cereal that tasted exactly like Cap’n Crunch, and apparently the pieces were shaped like little barrels, with an ad campaign promising that its “sweet crunchy corn taste will drive you ape.” (Mr. Breakfast)

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The cereal boxes featured a game board printed on the back of the box with a Mario game piece inside.

We move now from movies, TV shows, video games and comic strips to… candy.

A very popular 80s-era candy was Nerds, introduced by Nestle’s Willy Wonka division in in 1983, so popular that Ralston released their Nerds Cereal in 1985. The cereal featured colorful cereal pieces that looked like multi-colored pieces of Nerds candy.

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Here’s more from Mr. Breakfast:

In the mid 80’s, Nerds Cereal asked us, “Which side are you gonna eat first?” The cereal box was divided into two separate compartments – each containing its own flavor of Nerds Cereal. Two dual varieties were offered: orange/cherry and strawberry/grape. It was described by Ralston as being a “tiny tangy crunchy sweetened cereal”.

The cereal’s premiums included small boxes of Nerds candy in the box and a send-away offer for a “Two-Sided Nerds Bowl” with a “Nerd Gate” – as seen in a commercial the “Nerd Gate” lifted to allow milk on one side of the bowl to flow into cereal on the other side.

There were reports that eating Nerds Cereal would produce a bright red-orange stool – an alarming, if hardly life-threatening, health condition.

Colorful cereals were not unique in the 80s — they probably started sometime in the late 60s, and by the time the 1980s had come along, multi-colored, sometimes neon bright cereal pieces had become the norm, frankly, and General Mills’s Yummy Mummy weren’t breaking any new color barriers when they arrived on cereal shelves in 1988. The cereal pieces themselves were red, yellow and orange.

One trend from the 70s cereal that seemed to die off, for a little while anyway, beginning in the 1980s, was the idea of basing a cereal around “monster” characters. Mr. Breakfast informs us that Yummy Mummy — a “fruit flavor frosted cereal with vanilla flavor marshmallows” — was “the last of the General Mills monster-themed cereals to be introduced.”

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Mr. Breakfast:

The cereals began with Count Chocula and Franken Berry in 1971. Boo Berry and Fruit Brute came out in 1973 and 1974, receptively. Then more than a decade later in 1988, Yummy Mummy appeared. Shortly after it’s introduction, the name of cereal was elongated to Fruity Yummy Mummy.

While most cereal enthusiasts group Yummy Mummy with the other monster cereals, Cereal Mascot Expert Topher Ellis notes that General Mills never officially declared Yummy Mummy to be part it’s monster cereal collection. At MrBreakfast.com, we’ve opted include Yummy Mummy in the monster cereal classification. Yummy Mummy was advertised in commercials with Franken Berry and Count Chocula. The boxes of all five monster-themed cereals shared many similar characteristics.

Unfortunately, Yummy Mummy had the shortest life of any it’s monster associates. The cereal only lasted until the early nineties.

Another super brightly-colored cereal from the 80s was Ojs, which stood for orange juice, not Orenthal James Simpson (although how fucking cool would that have been?), and the Kellogg’s mascot was named O.J. Joe, and he was a cattleman, riding and corralling “wild oranges” in an effort to rustle up all that sweet juice needed for OJ’s.

The cereal itself was orange-colored, natch, and promised the “wholesome goodness of real orange juice,” chock full of Vitamin C, natch, and containing 10% real juice, and even though we never personally tried them and loved other orange-flavored cereals (particularly those in the 70s — see our previous blog) this one is said to have tasted pretty awful.

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Mr. Breakfast:

The box described it as a “ready-sweetened cereal” with 10% real orange juice and natural flavors”.

The cereal was promoted with the tag line, “wholesome goodness of real orange juice.”

A 1985 coupon described it this way, “New Kellogg’s OJ’s. Each bowl has all the Vitamin C of a 4-oz glass of orange juice – 100% of the daily requirement. Plus a delicious orange taste your kids will love.”

The mascot on the front of the box is O.J. Joe, a cattleman who rode, corralled and lassoed wild oranges. As he says on the back of one of the boxes, “Kellogg’s rustles up all that sweet juice, puts it in those crunchy, little rings and puffs and adds lots of Vitamin C for some mighty fine eatin'”

The cereal disappeared about one year after it was introduced. A small, dedicated group of cereal lovers (330 as of 10/08) had petitioned Kellogg’s to bring OJ’s back at petitiononline.com, but the campaign has since ended with no apparent success.

Now we come to a series of cereals which seemed to be based around hand-held dessert treats, the first of which were called Ice Cream Cones cereal, first introduced in 1987.

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A red-headed “soda jerk” character named Ice Cream Jones helped to promote the tasty cereal — which was available in two American ice cream flavor faves, vanilla and chocolate chip — and just like your friendly neighborhood ice cream man, the TV commercials for this General Mills cereal showed him fighting off cereal-starved grizzly bears and being air-lifted by helicopterm, all in the name of delivering Ice Cream Cones cereal to waiting children, arriving on his souped-up bicycle that featured a cereal-box-shaped ice cream freezer and ringing bells. It was fucking delicious stuff.

The first box of Ice Cream Cones Chocolate Chip Cereal described itself like this:

“New Ice Cream Cones Cereal looks and tastes like ice cream cones! Chocolate Chip-flavored cereal scoops and crunchy cones bring the fun and great flavor of ice cream to your cereal bowl. You’ll like it! And with the goodness of natural grains and added vitamins, mom will like it, too! Also available in great-tasting vanilla flavor.”

Mr. Breakfast:

Ice Cream Cones cereal was available in two flavors: vanilla and chocolate chip. The cereals consisted of ice cream cone-shaped conical pieces and round Kix-esque pieces intended to resemble scoops of ice cream. If a cereal eater was so inclined, the scoop pieces actually fit comfortably on the cone pieces to create a tiny ice cream cone replica.

Both varieties of the cereal were said to taste similar to Cookie Crisp cereal. If the pieces were eaten separately, the scoop pieces were known to be intensely sweet and less flavorful than the cone pieces which actually tasted similar to to real ice cream cones.

Commercials for the cereal featured an animated soda jerk called Ice Cream Jones. Jones was customarily shown riding a bicycle with an ice cream freezer attached to the front. In the commercials, he would deliver Ice Cream Cones cereal to kids who were anxiously awaiting his arrival.

Ice Cream Cones / Ice Cream Jones Jingle

My name’s Ice Cream Jones
I’m bringing the kids my Ice Cream Cones
A crunchy new cereal for breakfast
The great taste of ice cream cones

General Mills briefly reintroduced Ice Cream Cones Cereal in 2003 to celebrate the 100th anniversary of the first ice cream cone. According to Tommy Hillman, an associate marketing manager for the company at the time, “Ice cream cones have such a great connection with happy, carefree times. We’re excited to offer a cereal that provides a fun new way to experience ice cream cones.”

The revamped cereal was describer in a May 19, 2003 press release as featuring “crunchy mini ice cream cones along with chocolatey chip ice cream scoop pieces”.

Another super-tasty cereal was General Mills’s Powdered Donutz, which tasted like those little white-frosted “powdered” doughnuts, and just like Ice Cream Cones, they also came in two flavors, vanilla-powdered and chocolate-powdered.

Mr. Breakfast:

Described on the box as “a crispy, sweetened, 3-grain cereal”. The pieces looked like chubby, powdered Cheerios.

Dunkin Donuts were also a donut-style cereal that came in, yes, two flavors, “Glazed Style” and “Chocolate,” and the box described the cereal as “crunchy little donuts with a great big taste!”

The Mr. Breakfast entry describes the commercial — which featured a live-action actor named Fred the Baker — making tiny, little donuts with a tiny rolling pin and other tiny baking equipment. Fred the Baker was actually portrayed by actor Michael Vale in commercials for Dunkin’ Donuts from 1981 to 1997.

Mr. Breakfast:

Fred The Baker: Time to make the donuts.

Narrator: Introducing a big idea from a giant in the business… the world’s smallest donuts.

Fred The Baker: Ta da…

Narrator: In new Dunkin’ Donuts Cereal you, get delicious crunchy little donuts by the hundreds. All your favorite donut shapes: rings, holes and twists. You can choose rich chocolate or glazed donut flavors or both as part of a nutritious breakfast. Dunkin’ Donuts Cereal… Crunchy Little Donuts. Great Big Taste.

Finally, yet another cereal based on donuts (or doughnuts, if you prefer) was Dinky Donuts, which was described on the box as “a sweet and crunchy wholesome cereal.”

Ralston’s Dinky Donuts cereal came with a free Life Savers candy inside and an offer for a Dinky Donuts Born To Fly Jersey on the back. The promotional text for the jersey is very weird and dreamy: “Dinky Donuts Jersey”:

“Walking around can be such a chore. So I prefer to just sit around and soar. I love it up here so high in the sky. But I guess that’s no wonder since I’m BORN TO FLY… It’s Mr. Dinky soaring across the sky on a colorful 50% cotton / 50% polyester 3/4 sleeve jersey… They’re as much fun to wear as Dinky Donuts are to eat!”

New Jersey? Yep, weird stuff happened in the 80s.

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Mr. Breakfast:

When the cereal first appeared in stores, the box showed three kids in business clothes with the text “Approved by our distinguished panel of experts.”

The kids were soon replaced on boxes by a sort of man-child in a striped red jumpsuit with an attached propeller beanie who drove a vehicle (possibly a sort of spaceship) that looked like a donut. It is possible – though not confirmed by this website – that the name of this mascot was Dinky. At least that’s what we would have called him.

There was also a cereal from General Mills called S’mores Crunch, which launched in 1982 as chocolate graham cracker cereal filled with tiny marshmallows pieces similar to those found in packets of powdered hot chocolate mix.

The S’morecerer tried to entice you to buy it, but his magic failed as it was discontinued in the late 1980s. Resurrected in the 1990s as S’mores Grahams, it has since been re-discontinued.

Mr. Breakfast:

This cereal was described on the front of the box as a “crispy, chocolate-flavored graham cereal with bite-size marshmallows.” The main cereal pieces were basically Golden Grahams with a dusting of chocolate.

S’mores Crunch was described in commercials with the following descriptions:

“It’s here… marshmallows, chocolate and graham crackers together in new S’mores Crunch cereal… like a dream come true.”

“Chocolaty grahams and marshmallows galore… it’s S’more fun for breakfast.”

This cereal was discontinued in 1988. According to General Mills, it was reintroduced for a very short time in the 90’s.

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Once again this kind of blog post could not have happened without the diligent research of many online websites, with a special BIG THANKS going out to Mr. Breakfast!

About Bryan Thomas

Bryan Thomas has been a freelancing writer/critic for All Music Guide, and a contributor to Launch, Music Connection, Big Takeover and numerous other publications and entertainment websites, blogs and zines, most of them long gone. He's written more than sixty sets of liner notes. He’s also worked for over twenty years at mostly reissue record labels -- prior to that he worked in bookstores and record stores, going all the way back to the original vinyl daze. He lives in the Miracle Mile neighborhood of Los Angeles, CA.
  • http://sobieniak.blogspot.com/ Chris Sobieniak

    If there’s one cereal I wish had a comeback, it would be Mr. T. If only Quaker Oats bothered to do so.

    It’s rather sad the familiar Monster Cereals (Franken Berry, Count Chocula and Boo Berry) don’t get much love outside the Halloween season these days, those were always regular faces down the cereal aisle of any supermarket 30 years ago. I feel sad for kids these days that have to wait until they come back, and they already sell out of those boxes long before October even comes around. Nobody listens.

    Speaking of S’mores, while not an accurate facsimile, Malt-O-Meal has released a S’mores cereal of their own that I had found at Dollar General a while back. Unlike General Mills’ use of chocolate flavored graham crackers, this use separate cocoa puff balls as a third piece, not bad I think.
    http://www.maltomeal.com/product/smores/